About us


However, for obvious reasons, I soon began receiving requests for products that afforded a lower profile, that didn't scream "tactical" without losing any of their tough qualities and ease of use. Additionally, in this intensely interconnected world, there was increasing demand for easy access to personal electronic communication devices while keeping them secure.

Alpha One-Niner was my call sign as commander of a recon unit. It reflects my commitment that no matter how sleek, discreet, fashionable or nerd-friendly this line of bags appears, it remains true to its roots.

Helmie Ashiblie (2014)